ROI Calculator
Calculate return on investment, annualized ROI, marketing ROI, and compare multiple investments side by side.
Basic ROI · Annualized ROI · Marketing/ROAS · Real Estate ROI · Investment Comparison
ROI Calculator
Basic ROI
Annualized
Marketing
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Enter the total value received back (not just profit)
Reference
ROI benchmarks by investment type
| Investment Type | Typical Annual ROI | Risk Level | Notes |
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FAQ
ROI calculator questions
What is the ROI formula?
ROI = (Net Profit ÷ Cost of Investment) × 100, or (Final Value − Initial Value) ÷ Initial Value × 100. A $10,000 investment that becomes $13,000 has a 30% ROI. This doesn't account for time — a 30% ROI over 10 years is much worse than 30% over 1 year.
How is annualized ROI calculated?
Annualized ROI = [(1 + Total ROI)^(1/Years) − 1] × 100. Example: a $10K investment returning $15K over 3 years has 50% total ROI and 14.47% annualized ROI. This lets you compare investments of different durations on equal footing.
What is ROAS and how is it different from marketing ROI?
ROAS = Revenue ÷ Ad Spend. If you spent $1,000 on ads and made $5,000 in sales, ROAS = 5× or 500%. Marketing ROI also subtracts COGS and other costs: if those products cost $3,500 to make, your actual profit is $5,000 − $3,500 − $1,000 = $500, so marketing ROI = 50%. ROAS overstates results if margins are tight.
What ROI should I expect from marketing?
Industry average is 4–7× ROAS for e-commerce (after COGS and ad spend). A ROAS below 2× often means you're losing money after COGS. Google Ads average is 200% marketing ROI; email marketing averages 3600%. Benchmarks vary widely by industry, margin, and funnel stage.